Although, as an employee of one of the agencies at the time, the prescription to fire them all and start over stung a bit. Our shop got on to his wavelength pretty quickly, though.

Trivia, now that it doesn't matter: In 2004, Bob held a summit for the agencies in Detroit at the Parade Company facility (former Lynch. Rd. Exec garage and repair) where he decried the predictability and lack of imagination in the work. His gold standard: The Dodge Sherriff spot with Joe Higgins ... "operatin' a racin'-type vehicle in the city limits!"