I will say the original box art for the '62 ChryCo line stands alone as the perfect sync between the kit company and the OE

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I will say the original box art for the '62 ChryCo line stands alone as the perfect sync between the kit company and the OE

In Response To: I don't think Revell ever had any interest in reissuing those. During the Seventies, they reissued the late Fifties multiple-piece-body kits but left the Mopars in the tool crib *NM* ()

Ad lore:

Chrysler was deeply self conscious about the sheer wierdness of their product line. So, for 1962, they gave the agency the green light to use non-Detroit fashion photographers and let the designers basically run the place.

Their print work and catalogs were outstanding across the Chrysler, Plymouth, Dodge spectrum for passenger cars.

Aligning Revell with this work, was, to this marketer, sheer genius on Revell's part. They made the JoHan and AMT efforts look like happy amateurs. Everything about the presentation was A+ work.

Sadly, the superior (and expensive) presentation did not help sales oin 1:1 or 1:25; Chryco went into internal meltdown and resurfaced a much more conservative operation as they hewed to the middle of the road .

Messages In This Thread

Atlantis newsletter said they had to do a 2nd run of Fire Iron TD kit,,,,, *PIC*
- I would love to hear what they've uncovered. *NM*
  - I wouldn't be surprised if they ended up with the Palmer/WInneco molds! Some of those are "kinda" half-decent actually. *NM*
- I'm still waiting on the often rumored 62 Dodge...sigh *NM*
  - Talked to them at IPMS, sounded like it was a possiblitiy, but they have their hands full
    - I have been looking forward to the possibility of reissued ‘62 Mopars ever since Dean Milano mentioned that the tooling still existed sans tires some two-ish decades ago. An argument against was the crudeness of the kits, but for me it’s all about subject matter… *NM*
      - X 2! *NM*
      - DITTO!!!! *NM*
    - I don't think Revell ever had any interest in reissuing those. During the Seventies, they reissued the late Fifties multiple-piece-body kits but left the Mopars in the tool crib *NM*
      - I will say the original box art for the '62 ChryCo line stands alone as the perfect sync between the kit company and the OE

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