Not quite to James Bond longevity, but definitely taking that American International Pictures model to a whole new level.

As noted by some R2 and Revell folks, staying alive means having a turn-key chain store hobby aisle solution.

The licensed branding - F+F, Coca Cola, Star Wars, Stranger Things - creates the recognition that helps the impulse buyer to pick up the box and give it a look.

Lunatic fringers would be fine without it, but without some sort of 'push' from the franchise, you don't see kits like the S+H Torino or the Blues Brothers Monaco, period.