A consortium of engineers who were on the industry sidelines in that era saw the struggle of the company, and developed a bolt-on turbo kit for the DMC-12 that brought it into legitimate contention with other popular exotics of the era.
(IIRC, the benchmark was a 2-Valve 308 Ferrari? ) Chris and his cohorts had a neat arrangement to take cars directly from the port of entry to a conversion line, then distribute to the dealers. I don't recall what he said the cost bite was, but in that corner of the market, it was not a deal breaker.
Not long after, the roof fell in on everyone, Chapman and DeLorean squirrelled away the millions and a decent car with potential went Tango Uniform.
Anyone with an interest in the subject will love a terrific independent film - "Framing John DeLorean" - highly recommended you can probably stream it.