A conjunction of Craney and Gartz, at the dawn of the California speed equipment industry.
How something can be mis-used when it was printed in block letters on four corners of literally millions of custom cars - no idea.
I can forgive a lot, but, Rosie O'Donnell could be scratching a chalkboard with her nails while emptying ice from a hinged aluminum tray, and not put the hair up on my forearms as much as that frequent misuse.
Ditto the Chevrolet Camaro (not "Camero") and Edelbrock (not "Eldenbrock," or variations therof.)
Rant over.